Achieving a 1500% ROAS with Google PMax Campaigns

Industry: Ecommerce B2B2C

Challenge: Our audio manufacturing client's standout products weren’t getting the spotlight they deserved in a competitive market. Without a solid paid ad strategy, they were missing out on car/motorcycle/utv audio fans, installers, and casual buyers browsing online. Our goal was to find a scalable, high-return way to put their products front and center—maximizing every dollar spent in a busy digital space.

Solution: We turned to Google PMax campaigns, tapping into its AI-powered reach across Search, Display, YouTube, and Shopping. We crafted bold ad creatives showcasing their products killer sound and toughness, backed by detailed product feeds for spot-on targeting. We kicked off the campaign utilizing Google’s smart bidding strategy focused on maximizing conversion, fine-tuning audience segments and creatives based on real-time results. By hitting users everywhere—from YouTube car/motorcycle/utv modding videos to Google Shopping searches—we made sure Rockford Fosgate’s gear landed right where their audience was looking.

Results: In three months, we hit a 1500% ROAS—$15 in revenue for every $1 spent—leaving industry benchmarks for electronics and e-commerce in the dust. We drove a flood of online sales, bringing thousands of new customers. On top of that, we boosted their YouTube visibility with younger fans and saw a clear jump in website traffic, locking in their car/motorcycle/utv audio dominance.