Optimizing Product Filter for WordPress
Utilizing WordPress Infrastructure to Optimize Applications
Industry: Ecommerce B2B2C
Challenge: Our client, an e-commerce company in motor sports, needed a product filter that would work seamlessly with their WordPress website. The existing filter was slow and inefficient, which was hurting the user experience and impacting sales.
Solution: We designed and developed a new product filter that was optimized for WordPress. The filter we created had to be compatible with a custom rework of WooCommerce filters and also had to be integrated into a custom bike filter that needed to be run simultaneously. We focused on how WordPress wants to process data and as a result, created a filter that was both fast and efficient.
Results: The new product filter resulted in a significant increase in speed performance. The filter page was able to load products up to 5 times faster than the previous filter. This led to a noticeable improvement in the user experience, which should lead to an increase in sales.
The new product filter was a major improvement over the previous filter and helped to improve the overall performance of the client's website.