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How Local SEO Brings Christmas Shoppers to Your StoreHow Local SEO Brings Christmas Shoppers to Your StoreThe holiday season is critical for many businesses. Christmas shoppers are actively looking for gif... -
How Zero-Click Searches are Changing SEOHow Zero-Click Searches are Changing SEOSearch engine optimization (SEO) focuses on driving traffic to websites. Traditional strategies aim... -
From Clicks to Customers: Understanding Conversion TrackingFrom Clicks to Customers: Understanding Conversion TrackingAt Enilon, we’ve noticed a critical oversight in the digital marketplace: many companies fail... -
What are the Key Metrics to Track for Digital Marketing Success?What are the Key Metrics to Track for Digital Marketing Success?Digital marketing success relies on clear goals and measurable results. Tracking the right metrics ... -
10 Reasons Why Keyword Ranking Isn't the Most Important SEO Metric10 Reasons Why Keyword Ranking Isn't the Most Important SEO MetricKeyword rank alone is not the best measure of SEO success. It cannot show the true value of your ef... -
How to Prevent Your Website From Being ScrapedHow to Prevent Your Website From Being ScrapedOne thing we will never understand is why anyone cares to duplicate someone’s website. Who ha... -
How to Improve the SEO Ranking of Existing Blog PostsHow to Improve the SEO Ranking of Existing Blog PostsOptimizing your existing blog posts is one of the best ways to increase your quality SEO traffic an... -
What Content Management System (CMS) is right for you?What Content Management System (CMS) is right for you?In a recent team meeting, we explored 3 different Content Management Systems (CMS) to understand ho... -
Website Conversion Optimization is the Key to Business GrowthWebsite Conversion Optimization is the Key to Business GrowthAs a website owner, you likely spend significant resources on attracting visitors to your site. But... -
How To Set Up GA4How To Set Up GA4Google Analytics 4: The Key To Digital Wizardry At Enilon, we don’t just consider ourselves to b... -
How to Do SEO for Niche MarketsHow to Do SEO for Niche MarketsIn today’s digital landscape, businesses of all sizes increasingly rely on search engine optimizati... -
How to Choose the Right Bidding Strategy for Your Google Ads CampaignsHow to Choose the Right Bidding Strategy for Your Google Ads CampaignsHere at Enilon we work with a variety of different types of clients and each has its own set of cha... -
How to Create Great ContentHow to Create Great ContentIn today’s digital landscape, content is king. We all recognize its importance—it’s the lifeblood... -
Enhancing Enterprise Websites with WordPressEnhancing Enterprise Websites with WordPressWordPress, as a CMS, offers enterprises scalable, flexible, and cost-effective solutions for managin... -
4 Ways to Get More Leads Now4 Ways to Get More Leads NowHow Do I Get More Leads Now? At Enilon, we’re frequently having discussions with new... -
Enhancing Content Creation: The Role of AI in Our StrategyEnhancing Content Creation: The Role of AI in Our StrategyAt Enilon, we blend AI tools with our editorial team's expertise to enhance content creation while m... -
Google Search Ranking Leak: SEO Secrets Revealed (sort of)Google Search Ranking Leak: SEO Secrets Revealed (sort of)A recent leak gave everyone a peek into Google's search ranking factors. While not everything was re... -
The Power of Meta Title Tags: Enhancing Your SEO StrategyThe Power of Meta Title Tags: Enhancing Your SEO StrategyMaster SEO with powerful meta title tags! Learn how to write compelling titles that boost rankings, ... -
A 5-Step Guide to Digital Demand GenerationA 5-Step Guide to Digital Demand GenerationHow customers purchase and what influences their decisions continues to evolve. Establishing a soli... -
Navigating Google's March Update: What It Means for Your Website's VisibilityNavigating Google's March Update: What It Means for Your Website's VisibilityIn the ever-evolving digital marketing landscape, staying ahead of search engine algorithm updates ... -
Paid Search and SEO - How They Work Together and How They're DifferentPaid Search and SEO - How They Work Together and How They're DifferentWe all understand the importance of showing up in Google Search results. But, maybe you’ve be... -
Selling Your Niche Products Online: High-intent PPC targeting for B2B BusinessesSelling Your Niche Products Online: High-intent PPC targeting for B2B BusinessesIf you are a marketing leader who is in charge of driving demand and revenue for specialized, niche... -
Game-Changing Technology</br> & Tools for Digital MarketingGame-Changing Technology
& Tools for Digital MarketingWe've compiled a list of top-notch digital marketing tools that can aid you in effectively targeting... -
How to Increase Conversions with High-Intent KeywordsHow to Increase Conversions with High-Intent KeywordsHigh-intent keywords are queries that signify that the searcher is getting closer to the conversion.... -
Why Choose WordPress As A Development PlatformWhy Choose WordPress As A Development PlatformWordPress is a highly functional & flexible marketing CMS platform. We discuss why we choose WordPre... -
How to Create Ads That ResonateHow to Create Ads That ResonateFor an ad to be effective, it needs to resonate. Enilon can help you in creating relevant marketing ... -
Get off the digital marketing hamster wheel and growGet off the digital marketing hamster wheel and growWe get it. You are tired. You’re working around the clock to grow your business and run these ... -
Why You Should Own the Trigger MomentWhy You Should Own the Trigger MomentRemember that customer journey map that you did a while back? Maybe it’s hanging on the wa... -
How to Sell Technical Products OnlineHow to Sell Technical Products OnlineWith the surge of digital transformation and ecommerce in the past couple of years almost every comp... -
Why your B2B website contact form does matterWhy your B2B website contact form does matterIn some sales-heavy organizations, it is believed that the website serves the purpose of validation.... -
Two Ways to Increase Top-Line RevenueTwo Ways to Increase Top-Line RevenueAs a marketing leader, it is your responsibility to grow top-line revenue. So how do you do that exa... -
It's July 2022 - Is Your Data Is Ready?It's July 2022 - Is Your Data Is Ready?Well, July 2022 is finally here. We’ve been preparing for this month for a while now. Have... -
TWD: Firefox Update Removes Tracking Parameters from URLsTWD: Firefox Update Removes Tracking Parameters from URLsSo Firefox is continuing down its privacy path with releasing more restrictions with its latest ... -
How to Attribute Sales Pipeline Value to Marketing ActivitiesHow to Attribute Sales Pipeline Value to Marketing ActivitiesWhen an organization has a long sales cycle, it can be challenging to show marketing return on inves... -
SEO Requirements for Ecommerce DevelopmentSEO Requirements for Ecommerce DevelopmentWhen developing a website, what do you think are the most important considerations? You may feel it ... -
How Marketing Can Support Sales Teams with an ABM ApproachHow Marketing Can Support Sales Teams with an ABM ApproachIt is very common within an organization to have tension between the Marketing and Sales teams. Howe... -
The Importance of Global Edge Security (GES)The Importance of Global Edge Security (GES)When building your website, you want it to be just as secure as it is well designed. If you are runn... -
The Importance of a Strong Value Proposition in B2B EcommerceThe Importance of a Strong Value Proposition in B2B EcommerceMany B2B companies are finding the shift to ecommerce challenging. Oftentimes, these are the same o... -
B2B Ecommerce: Comprehensive Guide To Shaping Your Digital Marketing StrategyB2B Ecommerce: Comprehensive Guide To Shaping Your Digital Marketing StrategyBusiness-to-business (B2B) ecommerce is growing at a rapid rate, and businesses are scrambling to fi... -
Understanding Backlinks As the Backbone of A Healthy SEO StrategyUnderstanding Backlinks As the Backbone of A Healthy SEO StrategyThe Origin of Weighted Ranking What is a Backlink? Why are Backlinks Important? Common Backlink Sour... -
Increase Ad Spend to Ride the Post-Pandemic Digital Shopping WaveIncrease Ad Spend to Ride the Post-Pandemic Digital Shopping WaveIntroduction Pandemic Impact on Digital Marketing Marketing Landscape Changes Overview Increased Com... -
Google’s November 2021 Core UpdateGoogle’s November 2021 Core UpdateTo no surprise, Google is at it again with yet another algorithm update. Last week Google announced ... -
Google’s “About This Result” brings search results ranks into focusGoogle’s “About This Result” brings search results ranks into focusWhile still being in beta, this feature allows searchers to learn why Google ranked a specific websi... -
Short-form Video Content on Social Media and Marketing Strategy ExplosionsShort-form Video Content on Social Media and Marketing Strategy ExplosionsTraditional social media platforms were built on the premise of sharing, and we’ve seen many b... -
Don’t Get Caught with Your Hand In Third-Party Cookie JarDon’t Get Caught with Your Hand In Third-Party Cookie JarOn June 24, Google announced the delay of the Third-Party cookie phase-out until late 2023 Crumbling... -
Our (Not New) NormalOur (Not New) NormalA Work-from-Anywhere Marketing Agency Excelling at Client Expectations and Employee Happiness Enilon... -
What Apple iOS 14.5 Privacy Update Means for Digital MarketingWhat Apple iOS 14.5 Privacy Update Means for Digital MarketingThe Marketing Impact of iOS 14.5 Update and The New Consumer Push for Information Privacy and Data S... -
The Importance of Transparency In Marketing Agency – Client RelationshipThe Importance of Transparency In Marketing Agency – Client RelationshipIf your marketing partner is not openly and honestly sharing your data with complete transparency, y... -
How Will The Privacy-First Era Change Online-Marketing & AdvertisingHow Will The Privacy-First Era Change Online-Marketing & AdvertisingThe Factors Driving Us Towards Privacy-First? The Problems That Precipitated It All, or How Did We G... -
Tracking 2021 Tech Trends in E-Commerce with the Enilon ExpertsTracking 2021 Tech Trends in E-Commerce with the Enilon ExpertsThe Rise and Projected Growth of eCommerce eCommerce Marketing Strategy eCommerce Platform Strategy ... -
Google’s Page Experience Update & Core Web VitalsGoogle’s Page Experience Update & Core Web VitalsGoogle's Page Experience update includes Mobile-Friendly weighted search and Core Web Vitals. Enilon... -
Do Not Let Marketing Success Kill Advanced Strategic ExpansionDo Not Let Marketing Success Kill Advanced Strategic ExpansionMarketing Expansion Comes On the Heels of Marketing Success Hard-Fought Gains Feed Expansion New Wi... -
Trends Come and Go, Great Client Partnerships Shouldn’tTrends Come and Go, Great Client Partnerships Shouldn’tOverview When the right agency is paired with the right account, there is some serious magic that ca... -
The World Is Shopping Online You Prepared To Serve Them?The World Is Shopping Online You Prepared To Serve Them?Think of e-Commerce sales as an archer’s target and every physical and digital touchpoint you have a... -
Digital Strategy SEO Race: Sprint or a Marathon?Digital Strategy SEO Race: Sprint or a Marathon?The answer is both. Sorry, I didn’t bury the lead! Two races are occurring simultaneously in t... -
Seize The Data: Testing & Scaling Your Marketing BlueprintSeize The Data: Testing & Scaling Your Marketing BlueprintNow It’s Time to Analyze the Data To Begin the Test & Scale Phase of Your Marketing Plan. ... -
Digital Marketing Blueprint Brings Great Ideas To LifeDigital Marketing Blueprint Brings Great Ideas To LifeYour Ability to Build Effective Digital Marketing Programs Follows A Strategically Designed Roadmap ... -
Quickly Ensure Digital Marketing Success for 2021Quickly Ensure Digital Marketing Success for 2021Enilon Digital Marketing Roadmap Provides a Clear Path to Growth Are you the marketing stakeholder i... -
Why You Can’t Have E-Commerce Without E-Commerce MarketingWhy You Can’t Have E-Commerce Without E-Commerce MarketingWith large portions of the population shifting their buying habits to a predominantly online model, ... -
How to Create a Content Marketing Strategy That WorksHow to Create a Content Marketing Strategy That WorksOk so you’re sold on the benefits of content marketing but how do you begin? Here are a few st... -
SEO Content Marketing Strategy Helped Level the Playing FieldSEO Content Marketing Strategy Helped Level the Playing FieldA targeted SEO and Content Marketing Strategy can have a powerful effect on both the quantity and qu... -
Digital Transformation 101: Why Content Marketing Strategy is a MustDigital Transformation 101: Why Content Marketing Strategy is a Must2020 has brought a unique set of challenges for business owners both on and offline. Find out how a ... -
5 Reasons your Content Marketing Efforts are Failing5 Reasons your Content Marketing Efforts are FailingToday, content creation isn’t enough. You can’t just create world-class content and wait for it to g... -
Digital Content Creation and Promotion in the “New Normal”Digital Content Creation and Promotion in the “New Normal”“If a company writes a blog and no one reads it, does it count as content?” If you’re anything like ... -
ADA Compliant Websites in 2020ADA Compliant Websites in 2020In 2020, building and maintaining an ADA compliant website is a must for reaching more customers and... -
Ready or Not, Digital Transformation is hereReady or Not, Digital Transformation is hereReady or not, the age of Digital Transformation is now. Yes, this has been the buzz conversation for... -
Successfully Transitioning Your Team From Location-Based to Remote WorkingSuccessfully Transitioning Your Team From Location-Based to Remote WorkingThere is no sugar coating the fact that we are experiencing unchartered territory as a nation where ... -
Creating your Customer Journey Map to Spark Outbreak GrowthCreating your Customer Journey Map to Spark Outbreak GrowthWhy Start with a Customer Journey Map? Here is a great place to start as you build your 2020 Marketi... -
The Importance of DiscoveryThe Importance of Discoverydiscovery noun dis· cov· ery | di-ˈskə-v(ə-)rē plural discoveries 1a: the act or process of discove... -
4 Problems That Killed Amazon Dash - That You Should Avoid4 Problems That Killed Amazon Dash - That You Should AvoidAmazon announced last week that it will discontinue its Amazon Dash button service. Its what? You r... -
WordPress 5, Gutenberg, and YouWordPress 5, Gutenberg, and YouDecember 6th, 2018. The long-anticipated launch of WordPress 5 (aka Bebo) – the latest ite... -
What We Can Learn From The Instagram EggWhat We Can Learn From The Instagram EggUnless you’ve been living under a rock of late, there’s a war on Instagram where large s... -
Why Wordpress Maintenance Plans Make SenseWhy Wordpress Maintenance Plans Make SenseDownload as PDF SECURITY Do you change your passwords? Do you know what your WordPress Error Logs a... -
What We Learned at Camp - WordCamp, That IsWhat We Learned at Camp - WordCamp, That IsEnilon has been a WordPress house since 2014 which was, coincidentally, the first time we started at... -
When To Post For Your Social Media Channels?When To Post For Your Social Media Channels?This infographic shows you best practices for posting in the top social media channels: Download th... -
Removing E-Commerce Hurdles: 5 Things To Maximize ConversionsRemoving E-Commerce Hurdles: 5 Things To Maximize ConversionsBlack Friday will be here before you know it, with Cyber Monday right on its tail. While we’ve alrea... -
The Importance of a Content CalendarThe Importance of a Content CalendarWhen it comes to all the various forms of content we manage, from blogs and social media posts to in... -
Static vs. Rich Media - Which Should You Use?Static vs. Rich Media - Which Should You Use?Today, we’re inundated with options when it comes to customizing our ad campaigns. From the humble w... -
How To Fight Ad FatigueHow To Fight Ad FatigueRemember the first time you saw that funny commercial, nodded along as you read that clever advert o... -
What Is Social Listening?What Is Social Listening?The typical focus of any social media campaign – organic or paid – is to connect with ex... -
The How and Why of GeotargetingThe How and Why of GeotargetingGeotargeted advertising is one of the more exceptional examples of marketing and technology working ... -
So Your Office is Going Remote...So Your Office is Going Remote...More and more companies these days are instituting some form of a work-from-home policy whereby empl... -
Email Marketing: It All Started 40 Years AgoEmail Marketing: It All Started 40 Years AgoThe concept of email marketing first appeared in 1978, thanks in part to Gary Thuerk, a marketing ma... -
Dayparting Your Media BudgetDayparting Your Media BudgetDo you shop for sweaters in August? Plan your summer vacation in July? Do you search for the best ri... -
Why This 47-Year-Old Ogilvy Ad Is Relevant TodayWhy This 47-Year-Old Ogilvy Ad Is Relevant Today“The more things change, the more they stay the same.” – Jean-Baptiste Alphonse Karr David Ogilvy, w... -
4 Simple Steps to Prevent Facebook Ads Manager Phishing4 Simple Steps to Prevent Facebook Ads Manager PhishingAh phishing, the time-honored practice of sending people fake emails that look *almost* legit in an ... -
Setting Up For Successful E-CommerceSetting Up For Successful E-CommerceE-commerce. What was once something as simple as posting your product catalog and installing a payme... -
Declared Data vs. Inferred DataDeclared Data vs. Inferred DataNot all data is created equal. As data privacy continues to evolve, from GDPR to CCPA, how we approa... -
What The CCPA Means For YouWhat The CCPA Means For YouFirst, a little backstory on General Data Protection Regulation (GDPR) for those who’ve been l... -
Google Rebranding: What Does It Mean For Me?Google Rebranding: What Does It Mean For Me?Change is good. Change is scary. You may have heard Google recently announce they’re retiring... -
What Facebook’s New Approach to Data Means for MarketersWhat Facebook’s New Approach to Data Means for MarketersAs a digital performance company, we understand the value of useful data. We know how to gather it, ... -
4 Things to Think About When Drafting Modern-Day Digital RFP4 Things to Think About When Drafting Modern-Day Digital RFPThe digital marketing RFP process is a time-intensive process, though often necessary when making a ... -
What is The Right-Sized Marketing Investment for Middle-Market Businesses?What is The Right-Sized Marketing Investment for Middle-Market Businesses?With marketing, if you invest more, can you get more? Sometimes, but not always. How much do you nee... - Why We Choose WordPressWhy We Choose WordPressAt Enilon, we believe that proven technologies are just as important as those that are still on the ...
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Avoid Being Surprised With Website Downtime By Taking This StepAvoid Being Surprised With Website Downtime By Taking This StepWith how important e-commerce transactions and website leads are to businesses, it’s important... -
How to Answer Your Customer's Voice Search QueriesHow to Answer Your Customer's Voice Search QueriesOur reliance upon voice-enabled digital assistant platforms such as Amazon’s Alexa and Google ... -
Facebook's Content PivotFacebook's Content PivotFacebook made news recently when their CEO Mark Zuckerberg announced that there would be a fundament... -
What the Mergers of 2017 Mean for Healthcare Marketing in 2018What the Mergers of 2017 Mean for Healthcare Marketing in 20182017 finished with quite the bang in terms of huge deals in healthcare. From the CVS purchase of Aet... -
In 2018, CMOs Will Have to “Grow or Go”In 2018, CMOs Will Have to “Grow or Go”You may have read Forrester’s latest report warning how pressure for growth will increase dramatical... -
Using Digital Tactics to Boost your Customer Acquisition StrategyUsing Digital Tactics to Boost your Customer Acquisition StrategyCustomer acquisition is essential to your business and for it to survive you need to attract new cus... -
Agile Marketing & Success with the Client/Agency RelationshipAgile Marketing & Success with the Client/Agency RelationshipAgile principles have recently gained significant traction outside of its origins in software develo... -
Keeping Patients in the System with Personalized MarketingKeeping Patients in the System with Personalized MarketingWe all know it’s cheaper to market to your existing customers than it is to acquire net-new cu... -
The 5 areas of a Connected Patient ExperienceThe 5 areas of a Connected Patient ExperienceThe patient experience is a top focus for most progressive healthcare providers. From a digital mark... -
Is Phrase Match Irrelevant?Is Phrase Match Irrelevant?Why BMM And Exact Match Keywords Are All You Need In business, time is money. Those that can do a gr... -
Digital Dialect: A Fun Look at Industry TermsDigital Dialect: A Fun Look at Industry TermsNo matter the particular product or service you market, digital-marketing specific terms are likely ... -
The Importance of Company CultureThe Importance of Company CultureCompany culture has always been important here at Enilon. But what does company culture really mean?... -
Content Strategies That Will Make You Rethink Your Own PoliciesContent Strategies That Will Make You Rethink Your Own PoliciesContent, in the context of a digital market, is anything that you publish: words, images, videos, au... -
The Value of MentorshipThe Value of MentorshipMentorship is something of a buzzword these days in the business world. While it may seem straightfo... -
A Few Things to Consider Before Switching to HTTP/2A Few Things to Consider Before Switching to HTTP/2Brief History of HTTP If you do a search on HTTP, you’ll quickly find many well written articles ove... -
WordPress & Security Issues: Debunking the MythWordPress & Security Issues: Debunking the MythWhen talking to existing and potential clients about setting up their site with WordPress, they ofte... -
Leveraging Demographics In Paid SearchLeveraging Demographics In Paid SearchDemographics have long been the firm foundation all of marketing is built upon. Identifying one̵... -
Creating The Ultimate Customer ExperienceCreating The Ultimate Customer ExperienceConverging Bought Media & CRM When interactions within brick & mortar businesses were the pr... -
When Creative and Data Work Together, It’s a Beautiful ThingWhen Creative and Data Work Together, It’s a Beautiful ThingAs a creative, I have learned over time the value of good data and most recently come to love it ver... -
What Makes For a ‘Good Client’?What Makes For a ‘Good Client’?Agency life often gets glamorized, and the account work we do can be perceived as appealing or unapp... -
How A Project Manager Achieves “No Surprises”How A Project Manager Achieves “No Surprises”Project Management is something that varies from one agency to another. Some have a full PM departme... -
Personalization Starts with Knowing Your CustomerPersonalization Starts with Knowing Your Customer3 tips to getting it right I have a personal passion for Customer Strategy, and it is a key element ... -
Google Is Redefining The Meaning of ‘Exact Match’Google Is Redefining The Meaning of ‘Exact Match’Google’s Exact Match Update When it comes to the world that is digital marketing, there are a... -
Introduction to Marketing Technology StacksIntroduction to Marketing Technology StacksHere at Enilon, we get questions from clients regularly asking about “marketing technology stacks.” ... -
Your Top 3 SEO Questions AnsweredYour Top 3 SEO Questions AnsweredSearch engine optimization is exciting to some, interesting to others, and mystifying to many. Today... -
Expanded Text Ads Take Place of Standard Text AdsExpanded Text Ads Take Place of Standard Text AdsWhat Happened? As of January 31, Google is no longer accepting standard text ads, and all exi... -
Five Email Marketing Optimization TacticsFive Email Marketing Optimization TacticsToo many people overlook email marketing in favor of other marketing platforms such as social m... -
Employee Spotlight: Jason MartinezEmployee Spotlight: Jason MartinezToday, we sat down to catch up with Jason Martinez, one of Enilon’s UX Developers and also one of ou... -
New Pop-Up Park is First Ever for Fort WorthNew Pop-Up Park is First Ever for Fort WorthMagnolia Avenue is home to shops, restaurants… and now a park! A pop-up park to be exact, and the fi... -
Enilon Featured in "Dallas Innovates"Enilon Featured in "Dallas Innovates"Fresh off the heels of a big win at the American Marketing Association’s Marketer of the Year awards... -
Fort Worth Business says "Enilon has Raised the Roof..."Fort Worth Business says "Enilon has Raised the Roof..."…and the bar for digital marketing, if we do say so ourselves. Fort Worth Business’ prof... -
Enilon Awarded 2015-2016 Marketer of the YearEnilon Awarded 2015-2016 Marketer of the YearThe 2015-2016 American Marketing Association’s Awards show on May 5th was a night to remember! Enilo... -
Enilon Takes Home Three at 2016 EIMA AwardsEnilon Takes Home Three at 2016 EIMA AwardsThrough innovative thinking, thoughtful leadership, superior execution and great client relationship... -
40 Under 40 Award Winner!40 Under 40 Award Winner!Every year, Fort Worth Business Press opens up nominations for their 40 under 40 awards to business ... -
Presentation: Building an ROI Focused Content Strategy PlanPresentation: Building an ROI Focused Content Strategy PlanHere is the deck for our talk at the PRSA (Public Relations Society of America) – Fort Worth f... -
Keeping Your Projects on Time and On BudgetKeeping Your Projects on Time and On BudgetLet’s be honest, we don’t like issuing change orders any more than you like receiving them, nor do w... -
Choosing the Right Digital StrategyChoosing the Right Digital StrategyChoosing the right digital strategy is not something to take lightly. The path a business goes down ... -
How to Make Purchased Email Lists Work for Your BrandHow to Make Purchased Email Lists Work for Your BrandIf you’ve ever done any amount of email marketing, you’ve probably been enticed or at least entertai... -
Knowing Joe is Better than Knowing SEOKnowing Joe is Better than Knowing SEOSEO is a complex subject. It’s not just complex due to the algorithm or the 100’s of factors that go...