Elevating Retail Location Visibility: From Schema Insertion to Product Optimization
Delving into the Metrics: Celebrating Triple-Digit Growth in Impressions and “Near Me” Search Performance
Industry: Retail
Challenge: Increase local search visibility and ranking
Solution: Optimized the Google Business Pages with their respective location pages on the website which assured the “Near Me” searches.
Results: 3 Months - March 2023 to June 2023 Near Me searches combined average rank from #39 to #16 : 143% improvement Average rank for 158 combined products improved #53 to #37 : 43% improvement Increased the number of position #1- #3 keywords from #37 to #24 : 54% improvement Impressions increased 98,200 to 269,508 : 174% improvement
About the Client
The retail client is a renowned destination for gardening enthusiasts, providing a wide range of high-quality products and gardening supplies. With a rich history spanning several decades, the retail client has established itself as a trusted name in the industry, known for its commitment to exceptional customer service and expert product knowledge.
At the retail client’s online store, customers can explore a vast selection of products and find everything they need to create beautiful and thriving environments. The retail client offers a diverse array of products suitable for various environments and product preferences. Whether customers are seasoned or beginners, the knowledgeable staff of the retail client is always available to provide personalized advice, guidance, and recommendations, ensuring customers make informed decisions and achieve successful environment outcomes. Their website plays a critical role in the shopping journey. Customers can purchase online for delivery, shop online/pickup in store, or browse & plan online and shop in the store.
In addition to its wide product range, the retail client hosts educational events, workshops, and seminars, allowing product enthusiasts to expand their knowledge and skills. With a commitment to sustainability, the client also promotes environmentally-friendly practices, offering eco-friendly products and encouraging the use of organic techniques. With its dedication to providing exceptional products, expert guidance, and a welcoming atmosphere, the client continues to inspire and support individuals in their gardening endeavors.
"Enilon has played a vital role in our company’s growth over the past many years."
The Results
For one of our long standing retail/e-commerces clients, we wanted to continue to increase the traffic for their location pages. We focused on the insertion of local business Schema Structured Data for Local Business and that had a positive impact on the location pages. Optimizing the Google Business Pages with their respective location pages on the website has assured the “Near Me” searches. This was also effective and helped rank a large number of their 28 locations a #1 Local Pack ranking for their primary keyword. With a large number of products we were also able to optimize product descriptions through keyword discovery and rewriting for maximum impressions.
3 Months – March 2023 to June 2023
- Near Me searches combined average rank from #39 to #16 : 143% improvement
- Average rank for 158 combined products improved #53 to #37 : 43% improvement
- Increased the number of position #1- #3 keywords from #37 to #24 : 54% improvement
- Impressions increased 98,200 to 269,508 : 174% improvement
