Elevating Search Performance through FAQ Integration and Metadata Overhaul
A Five-Year Journey Culminating in a 3-Month Surge from 53k to 78k Impressions.
Industry: Manufacturing
Challenge: Increase SEO friendly content on a content-light e-commerce site.
Solution: The implementation of FAQ accordions
Results: 3 Months - May 2023 to July 2023 Impressions increased from 53k to 78k + 47% Average position increased from #34 to #29 +17%
About the Client
Rockford Fosgate is an esteemed manufacturer in the car audio industry, renowned for its commitment to producing high-quality audio solutions since its inception in 1973. Founded by Jim Fosgate, the company’s innovative designs and technological advancements have shaped the direction of the mobile audio world. With a focus on engineering and a passion for music, Rockford Fosgate has consistently set benchmarks in performance, creating products that deliver powerful and detailed sound. Whether it’s speakers, amplifiers, subwoofers, or any other audio-related equipment, the company has consistently maintained a reputation for excellence, making it a go-to choice for audio enthusiasts worldwide.
I just wanted to pause and say thank you for all of your hard work. I'm sure glad we haven't had to do any of the heavy lifting on our end!
The Results
Our largest SEO initiative this year for one of our long-term e-commerce/manufacturing clients, was the implementation of the FAQ accordions for all the main category pages as well as their respective subcategories. With a generally content-light website we were able to put in relevant search phrases within the FAQ content and acquire results for these phrases. We were able to score Featured Snippets for multiple key search terms and improve impressions. Also implemented were fresh, rewritten meta titles and descriptions on products which helped with impressions.
3 Months – May 2023 to July 2023
- Impressions increased from 53k to 78k + 47%
- Average position increased from #34 to #29 +17%
