Transformative SEO Tactics for a Distinct CMS
Leveraging custom text and location-based strategies, we catapulted ranks from #82 to #27 in a quarter.
Industry: Architecture/Construction
Challenge: Our client’s unique CMS has presented a few challenges that were overcome by understanding how SEO is implemented through their unique technology setup.
Solution: By overriding their default meta title and meta descriptions to custom capabilities, we were able to assign custom text settings for their service pages and adjust the keyword focus.
Results: 3 Months - May 2023 to July 2023 Average combined rank increase #82 to #27 +203% Impressions from 4,700 to 12,180 - + 159%
About the Client
VLK Architects, with over 35 years of experience, is committed to creating innovative and sustainable designs tailored to each project’s unique needs. Central to their success is their dedication to client satisfaction and a belief in treating every design challenge with a fresh perspective. They uphold values that emphasize integrity, client-focus, continuous improvement, and the importance of diversity. Recognizing their employees as their most valuable resource, VLK fosters a work environment that encourages passion and creativity, reflecting their belief that personal enthusiasm enriches professional output.
Enilon has been amazing throughout the entire process and is always available when we need help.
The Results
Our client’s unique CMS has presented a few challenges that were overcome by understanding how SEO is implemented through their unique technology setup. By overriding their default meta title and meta descriptions to custom capabilities, we were able to assign custom text settings for their service pages and adjust the keyword focus. Along with the extensive meta work, the location pages needed to be improved through embedding correct Google maps and adjusting the H1 tag to the primary keyword for each location. This helped the SEO influence for searches that included “High Intent Keyword + City Name” for all of their locations.
3 Months – May 2023 to July 2023
- Average combined rank increase #82 to #27 +203%
- Impressions from 4,700 to 12,180 – + 159%
